Toymaster is the largest Buying Group for Independent Toy Retailers in the UK and Ireland. We operate as a ’mutuality’, and are wholly owned by our Members who are all shareholders in Toymaster.
Our Mission Statement is very simple, and directs us in all our actions:
‘To help our Members trade more profitably’
Being a Member of Toymaster gives an Independent Toy Retailer a number of key benefits:
The Toymaster May Show is an important date in the diary for Character each year and a fantastic opportunity to spend some quality time with members.
The timing of the show is perfect for showcasing AW26 launches and in some instances, it may be one of the first opportunities to see samples or any new additions to ranges. The show is well planned, runs smoothly and Team Toymaster do a great job looking after everyone. The evenings are also always enjoyable, we look forward to being back in 2026!
Hayden Partridge Character
A very important date for our calendar every year. Attended well each year with Toymaster Members and independent toy retailers.
It allows us to spend quality time on our brands direct to the decision makers. Show deals always go down well but the opportunity to show exciting new ranges for the year ahead and get instant feedback is invaluable.
Always well organised by the Toymaster team and the team at the Hotel it is an essential event.
Alison Ralley TOMY
Independent retailers are a key part of our business, and the show gives us a great opportunity to spend quality time with longstanding partners. It allows us to agree tailored strategies to support continued growth, while also connecting with new retailers and building new relationships in a relaxed, productive atmosphere. The show is always extremely well organised and well supported, making it an essential and enjoyable date in our calendar.
Richard Collins Ravensburger
Toymaster May Show is always a fantastic opportunity for both Toymaster Members and independent toy retailers. It gives us the chance to reconnect with existing customers, meet new businesses, and showcase great deals that really drive sales. The Harrogate location is perfect—not only convenient, but ideal for evening entertainment after a productive day. The Toymaster team is always warm, welcoming, and incredibly supportive, making the event a pleasure to attend every year.